Why Don't You Try It Hot!
Client:
Dean Foods
While working full time at Rinck Advertising, I was on the team that produced and maintains this promotional Web site. Supporting Dean Food's winter promotion "Try It Hot" with a slick branded Web site.
Client Request:
Dean foods owns an number of dairy brands and many of them have a number of flavored milks. In the winter months they run a promotion called "Try It Hot" that suggest for consumers to heat up their favorite flavored milk to have a rich, warm beverage in the winter months.
Solution:
Rinck's strategic suggestion was to create a quick micro-site for this promotion. We can then create feature boxes to link to all the alternative dairy brands that Dean Foods owns. This site has a strong resemblance to the POS and has shown great success in traffic and press opportunities.
Project Link:
Try It Hot! 